10 Reasons to Use Video Content

The goal of any business is to attract clients who will then take action.  This is true if you are a freelancer selling home products at house parties or if you are a large investment firm providing financial planning services.  You need to find prospects who will become clients who will then buy your products or services. 

To do that, you need to:

Video Content is Here to Stay

According to an article on statista people spend an average of 2 hours and 25 minutes a day engaged with social media outlets such as Facebook, Twitter, Instagram, LinkedIn, YouTube and… the list goes on.  And according to techjury and storyboard:

  1. 93% of businesses gain new customers as a result of branded video content
  2. Businesses that use video grow revenue 49% faster than those who don’t
  3. 89% businesses using video content see a good ROI on their investment
  4. 92% people share video content with others
  5. Brand recall is 22% higher with video than other channels
  6. Customers remember 80% of what they’ve watched in the past 30 days
  7. 66% of people turn to videos first when looking for information
  8. 86% of people want brands to create more video content
  9. People will stay on your website longer if it has video content
  10. You can build brand continuity by using consistent graphics, fonts, and colors

Need more reasons to use video content on social media?  Here’s 10 more (fromChristina Newberry, blog.hootsuite.com)!

  1. More than 500 million people watch Facebook videos every day.
  2. Facebook reaches 59% of the world’s social networking population. 
  3. More than 1 billion people user Instagram; 81% of whom use Instagram to research products and services.
  4. 75% of Instagram users take action after viewing a video.
  5. 82% of Twitter users say they mainly use the platform to watch videos.
  6. Pinterest users 2.6x more likely to purchase something after viewing videos on the product or service.
  7. In 2020, YouTube had more than 2 billion monthly users accounting for 74% of American adults. 
  8. Video content was a $42.6 billion industry in 2019 and is projected to grow 20.4% by 2027.
  9. 50.9% of B2B decision makers use YouTube to research purchases; 48.5% use Facebook.
  10. Two-thirds of Facebook users visit a local business page at least once a week.

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