4 Benefits of Adding Voice Over to Your Employee Training

The heart of a  company comes from its people.  We’ve all heard this.  We may have even rolled our eyes and thought it cliché.  Cliché or not, it’s true.  And after these last two years of having to turn our company’s daily operations upside down due to COVID, we now get it.  We know the truth in that one statement.

The heart of a company comes from its people.  Are they skilled?  Friendly?  Customer-focused? Confident?  These are the best attributes to have, and to say yes to all of them is golden. 

With the level of turnovers whether from burn-out, retirement or the current resignation culture that we’ve been experiencing, chances are – you’re hiring.  According to Gallup research 48% of the US working population is either job searching or waiting for opportunities.  And your new employees will need training.  And your current employees need to stay up-to-date with emerging technologies, new products, customer needs, and more. 

To do it right will take a lot of preparation and a lot of time.  That’s why businesses across the world have been leaning in and using eLearning.  Training Industry’s 2022 Trends Report is focusing on enhancing efficiency and effectiveness of training programs.

4 Benefits of Adding Voice Over to Your Employee Training

Voice improves your brand recall by 22%. A professional voice over can present your brand in a distinct style that is linked to your market segment and target audience, humanizing your company.

Voice improves employee engagement by 54%.  A professional voice over catches and keeps your employee attention longer.  Sitting in front of a screen, reading material that you may not understand makes your employee feel isolated and on their own.

Voice  brings life to your eLearning course.  A professional voice over artist can express warmth, confidence, friendliness, authority, urgency, and… humor. Humanizing the voice performance makes your employee feel connected and  engaged in a meaningful conversation… “spoken with”, not “spoken to.” 

Voice improves employee retention of the materials by 82%.  Why else do you think radio has  survived the emergence of television?    Your employee will not have to switch from reading material printed on the screen and viewing the images and video of tasks being presented.  This act of switching from watching to reading is known to have negative effects on your memory of the material.  But what you hear, you remember – 82% of the time. And if you don’t believe me, answer this question:  Why’d you listen to podcast instead of reading the blog?

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